Van Houtte — Interactive Branding

Opportunity
Account Manager — Van Houtte had just completed a reBranding exercise and was now ready to start applying it to their marketing collateral. It was time for "A taste of Europe in your cup" to go digital... web site, video, e-commerce site, CMS, CRM, desktop wall paper, screen saver, and more.

Action
We started with a blueprint for the B2C & B2B identity web site to set the tone and look & feel that we could later apply to the other elements. Once that was under way we moved on to a corporate video in the same image and eventually added it to the web. Then we tackled the task of selling product via the web. This was a completely new experience for the company and we worked together to ensure that the company had all the backend tools to manage the new shop. Other collateral items such as wall paper (desktop image), screen savers and mouse pads were also produced.

Result
The project continues to grow as Van Houtte puts more and more emphasis on their online presence.

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