Novasys — Interactive Branding

Opportunity
Account Manager, Interactive — Other members of the Mosaic team developed a new branding approach and materials for this eLearning company. The digital team stepped in to develop a corner stone piece for Novasys' communications plan: their web site.

Action
With the blueprint already in progress we began working on the needs and structure that would be demanded, now and in the future. The look & feel were adapted from the other collateral pieces in progress but the content requirements for the web were entirely different for the web site. Working with Novasys' knowledgeable team, we created a structure that was easy for them to follow. Once the design and structure were completed, we handed over a blueprint to the Novasys in-house team (after all, they do provide their services over the web) for them to programme and complete.

Result
The Novasys team continues to add to their site regularly using the structure and design blueprint we developed.

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