In Situ Simulation — Branding

Opportunity
Branding, Product Branding and Web Content— A dynamic young software development company ready to launch its first title – 3D rapid prototyping software for engineers, architects and project managers of land use development projects needed a complete branding platform.

Action
We worked with designer Ralph Spandl and developed a complete brand platform, from complete logo and graphic norms, product name and tag line to web site and interactive demo design and production. Working closely with the client to clearly define the customer profile was key to our success. With a clear audience profile in hand, positioning and marketing statements were developed. These messages were then developed into website content by writer Josée Lafrenière. The project came together with the production of an interactive presentation of the software’s capabilities.

Result
We gave the company a professional web presence, developed a clear and consistent branding message and delivered the most successful marketing element – the online product demo.

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