OpinionatedLesbian.com — Branding & Strategy

Opportunity
Branding — Journalist, Eleanor Brown is a well known colomnist writing on issues of importance to the Gay & Lesbian community throughout North America. Her outspoken opinions on these issues are much in demand.

Action
To begin, we first needed to convince Ms. Brown that a blog was the right publishing tool for her opinions and demonstrate that it would not harm her primary position as a journalist. The site name was selected and served as a starting point for all other discussion and decission making. The logo and site design were developed to promote her personalitly and the objectives of the site. Working with partner, quattrocento, we chose a blog system that was relevant to her needs and skill level.

Result
OpinionatedLesbian.com has developed a loyal and ever growing following and has received mention in the main stream magazine Newsweek.

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