Ville de LaSarre — promotional CD-ROM

Opportunity
Account Manager — This small city in north western Quebec wanted to position itself as a wonderful place for business investment as well as a marvelous place
to live. We were asked to help stimulate pride and interest in the city and surrounding region.

Action
Having visited the area and having met some of the people living and working
in the region we had no problem promoting the city. We created a CD-ROM presentation revolving around the wonderful quality of life in the area. Links to web sites and documents that highlight the financial benefits of establishing industry in the area were created so that these links may be easily updated. Thus, the CD has a much longer life cycle than one with just information
burned on it.

Result
The client continues to work with the CD to promote the town. The CD was also given special mention in the Concours de l'APDEQ 2002 : Outils du 21 ième siècle, as an outstanding tool.

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