In Situ Simulation — PR

Opportunity
O-Media focused its energies on creating product awareness outside of Montreal, as ISS was completely unknown beyond Quebec.

Action
lWe began by crafting a custom list of publications and trendsetters that potential clients review and trust using the client profiles developed in the branding. Interviews with influential users provided testimonial support for the product announcement. A mass emailing was created and sent out to Canadian and American publications and industry experts. A special section was added to the web site to deal with response from the email thus allowing the company to track and measure the effectiveness of the campaign. thus allowing the company to track and measure the effectiveness of the campaign.

Result
The week following the release saw a 400% increase in web site traffic, a 500% increase in downloads of the trail version of the software and multiple license sales.

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