Dimartech — Branding, Web site & Collateral

Opportunity
Branding & Content Development — A steel fabrication company embarking on its first professionally developed branding and marketing campaign needed an A to Z solution.

Action
With designer and information architect Ralph Spandl, we created a complete branding platform. Analysis of the industry and target clients was conducted. Based on this information we developed positioning statements, tagline, web site content development as well as a new logo. Key to the web site content were the interviews conducted for client testimonials. Interviews with the company’s current clients for the testimonial section gave writer Josée Lafrenière a very clear understanding of qualities most appreciated by Dimartech’s clients. Additional marketing collateral pieces have been developed based on the work done for the web site.

Result
Dimartech is now engaged in its first full marketing strategy and the company continues to grow and successfully deliver quality work for its clients.

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