The website development process has come of age and finally moved beyond the old models from print and advertising, one where we focus on the content that the user will engage with from the very start. Today we plan sites starting with content.
So just how true is the belief or common wisdom that online users don't read, only skim, and have no attention spam? If that's true, do we only go on the web to watch youTube videos? I don't think so. I think we seek information.