If content is king then context is at least a prince. The absence of context is pretty much the situation for many new visitors to your website. They don't know who you are or if they should trust you. Setting context changes that, lets you connect, engage and tell a far more compelling story.
What generally motivates us to do something? Pleasure, pain, hope, fear, acceptance, and rejection are the core motivational factors. Conversion triggers are almost a sience unto themselves. However, there are simple, basic writing techniques which play off these factors to create more compelling website copy – it’s time to head back to the basics of persuasive copywriting. Try a couple of the persuasive writing tips below to have your site’s users behave as you’d like them to on your site.
User experience design for a mobile banking site was a welcome challenge and we're finally seeing the results with real bank clients. The mobile site has been live, outside of the closed test environment for about a week now, with thousands of daily users jumping on board already.
When you've repeated the same information time and time again, maybe that's the reason you should make something to share. Here's a little informational video on RSS feeds.
The website development process has come of age and finally moved beyond the old models from print and advertising, one where we focus on the content that the user will engage with from the very start. Today we plan sites starting with content.
So just how true is the belief or common wisdom that online users don't read, only skim, and have no attention spam? If that's true, do we only go on the web to watch youTube videos? I don't think so. I think we seek information.
Sometimes it seems that the ads get more attention than the actual game. Some years, the ads actually deserve the attention, and some years... not so much.
With cloud computing becoming more and more prevalent the idea of how we manage and backup our data is pretty important. Some times the stuff we put in a cloud saves us when we lose it from our harddrives, but what about all that stuff that we put out there to be shared or for others to consume... like our Facebook data. What if one day you woke up and your account was gone? suspended or just simply the site was blocking you from getting to that picture of your little niece taking her first steps? or your company's Page with all your painstaking work stored there?
The short answer is they’re there but you’ll never really see all of them. That is of course until you make an effort to go get them.
Most clients think the email campaigns are easy and cheap. Done properly they are neither but they can be fun. Working with my colleague, Ralph Spandl at r42 communication, we showed our client, Eric Naaman Photograph, that doing things the right way gives your campaign the greatest potential for success.
He had the images that tell a great story, so it became our job to get this story into the hands of art directors across North America.