Not all websites have the general appeal of Facebook or the content of Mashable, most are sites simply someone trying to promote something. As web designers, frequently we’re trying to take a small amount of information and render it engaging and different. Many designers have been searching for the equivalent of a Flash-based site. One with a lot of control on the designer end… sadly often, not so much for the user.
What generally motivates us to do something? Pleasure, pain, hope, fear, acceptance, and rejection are the core motivational factors. Conversion triggers are almost a sience unto themselves. However, there are simple, basic writing techniques which play off these factors to create more compelling website copy – it’s time to head back to the basics of persuasive copywriting. Try a couple of the persuasive writing tips below to have your site’s users behave as you’d like them to on your site.
Twitter: an inconsequential banal silly word for inconsequential banal conversation. I couldn't agree more with @StephenFry.
Until today, Canada was the only G8 nation to NOT have an anti-spam law. The law, which I originally wrote about back in May 2009, got lost in the conservative government's mess of prorogation but finally came back to the floor in May of this year. Oddly, the lawmakers couldn't agree on a name for the law, so they passed it without one.
The website development process has come of age and finally moved beyond the old models from print and advertising, one where we focus on the content that the user will engage with from the very start. Today we plan sites starting with content.
So just how true is the belief or common wisdom that online users don't read, only skim, and have no attention spam? If that's true, do we only go on the web to watch youTube videos? I don't think so. I think we seek information.
Sometimes it seems that the ads get more attention than the actual game. Some years, the ads actually deserve the attention, and some years... not so much.
The short answer is they’re there but you’ll never really see all of them. That is of course until you make an effort to go get them.
Most clients think the email campaigns are easy and cheap. Done properly they are neither but they can be fun. Working with my colleague, Ralph Spandl at r42 communication, we showed our client, Eric Naaman Photograph, that doing things the right way gives your campaign the greatest potential for success.
He had the images that tell a great story, so it became our job to get this story into the hands of art directors across North America.
Twitter hits the mainstream. I offer you the recent TIME magazine cover piece written by Stephen Berlin Johnson. The cover itself is a tweet (twitter post) by Stephen about writing the cover story. The thing is, like it or not the way we communicate and gather information with and about our customers has changed and will continue to do so. Some people wonder if Twitter itself will be around in two years, and while I can 't answer that, I'm certain that this type of communication will remain and in fact, grow exponentially. We must adapt with it.