Thanks to a new and improved smart navigation, Google Street View has taken away one of the mild impediments to full enjoyment of my addiction to the service. Pancakes. Yes, that’s what’s made me spend even more time traipsing around the world’s greatest cities. Okay, not traipsing but clicking through.
Twitter hits the mainstream. I offer you the recent TIME magazine cover piece written by Stephen Berlin Johnson. The cover itself is a tweet (twitter post) by Stephen about writing the cover story. The thing is, like it or not the way we communicate and gather information with and about our customers has changed and will continue to do so. Some people wonder if Twitter itself will be around in two years, and while I can 't answer that, I'm certain that this type of communication will remain and in fact, grow exponentially. We must adapt with it.
It doesn't look like this guy is very smart. Have a look and judge for yourself.
Most clients think the email campaigns are easy and cheap. Done properly they are neither but they can be fun. Working with my colleague, Ralph Spandl at r42 communication, we showed our client, Eric Naaman Photograph, that doing things the right way gives your campaign the greatest potential for success.
He had the images that tell a great story, so it became our job to get this story into the hands of art directors across North America.