If content is king then context is at least a prince. The absence of context is pretty much the situation for many new visitors to your website. They don't know who you are or if they should trust you. Setting context changes that, lets you connect, engage and tell a far more compelling story.
What generally motivates us to do something? Pleasure, pain, hope, fear, acceptance, and rejection are the core motivational factors. Conversion triggers are almost a sience unto themselves. However, there are simple, basic writing techniques which play off these factors to create more compelling website copy – it’s time to head back to the basics of persuasive copywriting. Try a couple of the persuasive writing tips below to have your site’s users behave as you’d like them to on your site.
User experience design for a mobile banking site was a welcome challenge and we're finally seeing the results with real bank clients. The mobile site has been live, outside of the closed test environment for about a week now, with thousands of daily users jumping on board already.
LinkedIn becomes the latest site to fall into the privacy and social advertising trap. User backlash has lead to some backtracking and changes in how the site uses our personal information. Have you checked your LinkedIn account settings lately?
LinkedIn’s IPO has brought a little more attention to this professional networking site powerhouse. Attention that is more than well deserved. If you’re anywhere near serious about building an online profile – personal/ professional or company – you need to be getting connected through this site. Here on my top 5 LinkedIn To Do's, 'cause like most social networks, the more work you put into it, the greater the return. As always in the social realm, be generous with your time and knowledge – be sociable!
All too frequently clients and potential clients ask us about adding a shopping cart to their site without having any real notion about what's involved not just in setting one up, but in keeping one up. Online commerce is just a lot of work. Period. My colleague, Ralph Spandl, takes a look at one of the shopping cart options out there.
Twitter: an inconsequential banal silly word for inconsequential banal conversation. I couldn't agree more with @StephenFry.
Two surverys, one by Ipsos Reid and another by comScore, show that online email usage in Canada is declining. This change this reflects the generational shift toward SMS and social communications. It is unclear exactly what this will mean for the long term outlook of email relevancy.
Until today, Canada was the only G8 nation to NOT have an anti-spam law. The law, which I originally wrote about back in May 2009, got lost in the conservative government's mess of prorogation but finally came back to the floor in May of this year. Oddly, the lawmakers couldn't agree on a name for the law, so they passed it without one.
When you've repeated the same information time and time again, maybe that's the reason you should make something to share. Here's a little informational video on RSS feeds.