Web Analytics; just what does all this data do for me?
Ah the wonders of the web and all that user data that you collect. Have you done anything with it of late? If you haven't you're hardly alone but that isn't good news.
It's true, you can track just about anything online and that means you can learn and adjust to your target audience. O-Media knows that if you can measure it you can learn the how's and eventually the why's of communications that work and those that don't.
Many organizations struggle with taking advantage of the actionable insights that exist in their data. A website that is constructed with the intent of analysing their data to advance user engagement - a site that take's advantage of a coherent development and deployment process - makes that resourse consuming job of analyzing more effecient. Understanding what and how to build to extract the full value from your technology investment is where O-Media comes in.