Social Media: generating social capital
Interactive media is the number one touch point when it comes to applying Branding and Communications plans. Neglecting online and social media is not a viable business strategy for today's leading enterprises. The current and future demand is that digital media must be the driving force behind a solid strategy for success.
Keeping your ear to the ground has never been so easy. Your target market has more tools than you can count to express their opinions about you and your competitors. You just need to be there to listen and respond.
When a customer says that they like or dislike your product, that's the perfect opportunity to not only engage them in a converstation but to learn how to improve your product.
Be there for the good and the bad, ask what they want and offer your time and honest answers. Let your potential and actual customers appropriate your brand - draw them in to your inner circle and become evangilists alongside your professional team.