Marketing; the online powerhouse
To gain traction in any marketplace, you must go where your audience is. It's not even a question anymore that your target audience is online... but just where exactly is the best touch point or channel to use to connect with them?
SEO, SEM, E-mail, PR, Social Media, as well as SMS and mobile opportunities are ready for delivering the right message to your traget audience. The new rules of user / customer engagement require transparent and personalized conversation throughout the interactive online ecosystem.
From the most basic strategy of properly written content that targets your audience to complex affialiate programs, selecting the proper channels to serve your strategy is where know-how comes into play. A successful Twitter stream for your industry is not just as simple as creating an account and starting to post. O-Media has successfully helped clients understand, use and deploy consistent campaigns across mutlitple platforms.