The trend of Infinite Scrolling websites continues to grow, but are there any UX benefits or are there only drawbacks. It's time to give this trend a closer look to see if users are put first and if not, what we can do about it.

If content is king then context is at least a prince. The absence of context is pretty much the situation for many new visitors to your website. They don't know who you are or if they should trust you. Setting context changes that, lets you connect, engage and tell a far more compelling story.

Content is King on the web so why is it that most websites aren't built with the project clearly focused on how best to deliver your content?